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Streaming, Sharing, Stealing: Big Data and the Future of Entertainment, by Michael D. Smith, Rahul Telang
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Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
- Sales Rank: #40747 in Audible
- Published on: 2016-12-06
- Released on: 2016-12-06
- Format: Unabridged
- Original language: English
- Running time: 362 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
Thoughtful and insightful
By Ron H
Smith and Telang use extensive research to shed light on consumer behavior in the entertainment industry. The book tells the stories of different elements of the entertainment industry (movies, music, books, and even gambling) and the impact of comprehensive consumer data and technology on market strategies. The journey of the past 10-20 years of technology advancement and its impact on the evolution of well-known industries make the reading both familiar and fun. The authors do a remarkable job explaining complex concepts, integrating themes and delivering a path forward.
1 of 1 people found the following review helpful.
Insightful and important
By C. Chubb
Tech advances have changed our world radically over the last decade and are changing it faster still. Through this impeccably researched book, besides understanding how published music and movies & TV businesses have changed, we can get profound insights into how much power we as individuals have given to Big Data companies, how our society, indeed our politics, or democracy is being changed under our noses.
1 of 1 people found the following review helpful.
Great introduction to the world of data driven entertainment.
By Richard Mitchell
Data will drive much of the entertainment industry of the future. Customer driven content is a great idea, but it's always more fun to be surprised. The old studio "Gut Feeling" will always produce the real block buster.
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